Link Building is a major SEO tactic especially for new website owners who want to increase their rankings in search results. Building quality links not only bring referral traffic but also boosts the domain authority score of your site.
Among the various factors which determine your position in search engines, link building is among the most important. By applying a successful link building strategy, you can obviously stay well ahead of your competition.
Google crawls numerous webpages each day on the internet in order to discover new content and also to determine the ranking of various sites in search results. While crawling different web pages, search engine spider not only identifies the content of each page but also checks the quality of links on each site before determining their ranking.
As a result, the more high-quality links a person adds to their site, the more their odds are of acquiring better search engine rankings.
Today, you can find various techniques which help you increase the quality and the number of links you receive to your site. However, that doesn’t mean you should start applying all these strategies at once and expect a huge improvement in rankings overnight.
If Google suspects any unnatural activity on your site, it may penalize your website for following wrong techniques and methods of acquiring links. Google regularly changes its search engine algorithm, hence it’s almost impossible to identify the exact number of backlinks you need to improve your ranking.
To start with, you must ensure the backlinks you receive are coming from relevant websites. For instance, if you’re promoting gardening related products on your site, then adding backlinks from a website which sells cars may not help the ranking of your site.
On the contrary, it may come as a red signal to Google and your website might get blacklisted for spamming. Thus, it’s important to be extra careful when building your links.
Secondly, links that flow naturally from authority sites should be your topmost priority.
Thirdly, it’s important to ensure that you add variety in your links. Sites that receive links from multiple sources like web 2.0, social networks, video sites, etc. can expect a good boost in their ranking in Google.
Lastly, it would not be wise to create thousands of backlinks within a matter of a few hours. Trying to manipulate the search engine algorithm ranking would only do harm to your website as the Big B hates such tactics.
The factor that keeps the popularity of link building intact even today is that links are considered as an upvote to your site by other sites. Links also enhance the credibility of your site on the internet.
Nonetheless, before you start a link building campaign, make sure the content you produce is well written, relevant and informative to those who visit your site. Only then will you be able to realize the true potential of link building for better search engine rankings.